SERVICES
RESUME
​BADER MEDIA GROUP | Field Producer | 2015 - Current
Produce video content for corporations showcasing celebrity brand ambassadors
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Clients Adidas, Coach, The North Face, Colgate, VW, Ebay, Toyota, Turn 2 Foundation
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Conduct interviews, oversee logistics, supervise video production crew
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Distribute branded content for national media exposure​
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CONVENTION NEWS TELEVISION | Producer & Client Content Manager | 2012-2021
Produce live events & custom digital videos for associations nationwide
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Clients ASIS, ASH, CONEXPO/CONAGG, GBTA, NIGP, Shot Show.
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Client relations, maintain budget while meeting client expectations
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Write scripts, conduct interviews & oversee onsite/post edit
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Develop session walk-in videos showcasing meeting features & encourage interaction
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Oversee production team, coordinate logistics & collaborate with clients
RIMS ANNUAL CONFERENCE | Executive Producer General Session | 2018
Create compelling live events by merging brand content with creative content
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Craft engaging videos, graphics, overall content that elevates each session & the RIMS brand
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Lead team in articulating strategy, pitching ideas & writing scripts
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Interface with audio/visual production teams, marketing, C-Suite & keynote speakers
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Maintain client relationship and meet client expectations within budget
NKBA VIDEO EXAM PREP COURSE | Executive Producer | 2017-2018
Redesigned 30 training videos with interactive hosts, expert demos & conversational scripting
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Transformed each 40 minute video into digestible & engaging content
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Developed and field produced 15 expert video demos
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Pioneered the production team through new territory, facilitated edits & interfaced with client
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WE GOTTA TALK WITH SONNI | Podcast Producer & Editor | 2019 - Current
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Guest booking & scheduling
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Editor and distribution
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Live show line producer
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Select & edit social media assets
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HOUSE OF HOCKEY | Podcast Producer, Editor & Host | 2020 - Current
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Copywriter of episode descriptions
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Cohost & Co-Creator
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Editor and distribution
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Live show line producer
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Select & edit social media assets
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KEEP IT SIMPLE, SEXY | Podcast Producer & Editor | 2021 - Current
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Copywriter of episode descriptions
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Editor and distribution
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Live show line producer
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Select & edit social media assets
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TAKE IT FROM TONI | Podcast Producer & Editor | 2022 - Current
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Copywriter of episode descriptions
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Editor and distribution
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Select & edit social media assets
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​ADDITIONAL EXPERIENCE
I’ve ditched the Newsroom angst, but not my journalistic integrity, curiosity & hustle
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Life Love Shopping, Executive Producer, 2012-2013
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The Daily Buzz, Producer & Vertical Content Manager, 2011-2012
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Fox35 News Orlando, Producer, 2009-2011
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NBC33/Fox 44 News Baton Rouge, Producer, 2007-2009
EDUCATION
Loyola University of New Orleans New Orleans, LA | May 2007
BA Broadcast Journalism
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TECHNICAL SKILLS
Adobe Premiere, Photoshop, Final Cut Pro, GarageBand, iMovie, Canva, Google Suite,
WordPress, WIX, INEWS, ENPS, Social Media, podcast platforms
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WEBINAR TRAINING
Choose the right platform for your business, school, or company
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Step-by-step live tutorial explaining how to use the platform
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Custom creative solutions for engaging powerpoint & keynote slides
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Translate your in-person presentation engagement into digital engagement
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Record webinars
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*Option to use webinar content for podcasts and video content
VIDEO EVENTS & CONFERENCE CALLS
Choose the right platform for your business, Webex, Skype, Zoom etc.
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Step-by-step live tutorial explaining how to use the platform
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How to schedule video calls with each platform and integrate into your current calendar
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Proper camera placement and lighting solutions, using what’s already at home
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Proper audio tools, using what’s already at home
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*Option to record calls to post for employees unable to join live
ON-CAMERA COACHING
With nearly 15 years in the television/video industry, there’s nothing and no one Rachel hasn’t interviewed or coached on-camera.
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Your employees, executives and C-suite rock at their job and need some training to become the face(s) of the company and lead virtual video conference calls.
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You are going to learn how to be the best version of yourself when on-camera.
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This applies whether you’re on the boob tube, youtube, facebook live, ig stories or your company marketing videos!
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You are going to learn to put on your “TV face” in 2.2 seconds!
GROUP ON-CAMERA COACHING
Finally face your fears of being on-camera and feel comfortable when delivering your TV friendly marketing story
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Feel comfortable on-camera
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Create your TV friendly story
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Take your marketing/branding messages and transform them into conversational, relatable messages.
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Identify your company’s story
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Write your story within and in line with the company’s story
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Learn how to be interviewed
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See the correct ways to sit/stand on-camera
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Show you what to DO with your hands
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Best practices for good body language and why it matters on video calls
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Learn how to set up camera, lighting, and audio with tools already at home
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(1) Video per person will be recorded and edited for you to use on a website and in marketing materials.
ONE-ON-ONE ON CAMERA COACHING
You have everything listed in the group coaching call and my undivided attention and training.
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If you don’t want to practice in front of others or your colleagues or have a very specific message to deliver you need help crafting, this is the way to go!
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1 hour of recording time
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2 rounds of video revisions
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30 minute video coaching call with me during your practice week.
PODCAST PRODUCTION
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Identify the purpose of the podcast
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Decide on the content
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Select a name
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Write opening introduction that plays before each episode
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Option to include royalty free music
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Create podcast image logo
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Write podcast description
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Set up podcast on all distribution platforms
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Create a content distribution calendar
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Social media marketing strategy
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Edit each podcast
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Edit social media content
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*Option to teach an employee to edit & distribute each podcast or have our team handle this aspect
VIDEO CONTENT
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Create new video content
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Teach you how to use video tools already at your home ie: computer, webcams, cameras, natural light, audio.
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How to conduct guest interviews
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Craft video content messages that are conversational
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Content can be long form or short form
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Edit videos to include company logo, music, and basic graphics within your style guide.
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2 rounds of video edits
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Upload and distribute content to platforms of your choosing
REPURPOSE CURRENT CONTENT
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Take previously recorded webinars and edit into new short form video content.
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Take previously recorded videos or podcasts and repurpose into short form content.
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Record new relevant video conference calls to repurpose into videos or podcasts
COPYWRITER
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Write any and all text for any advertising or forms of marketing including social media, podcast episode descriptions, blogs.
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Written content will increase brand awareness and encourage specific consumer action
SOCIAL MEDIA CONTENT
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Choose your top 2 social platforms
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Engage your employees to create specific and useful social content
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Step-by-step explanation on how to use relevant social platforms
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Decide on an engagement plan for social platforms
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Learn how to set up camera, lighting, and audio with tools already at home
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Identify top hashtags and other best practices for social media engagement.
HIRE A BRAND AMBASSADOR
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Choose an on-camera talent to be the face of your company
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Help choosing the right person to represent your company
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Decide on the company’s messaging and immediate goals
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Brand Ambassadors will be the face and voice of your videos, podcasts, blog and social media content.