CREATIVE SOLUTIONS

HOW TO CREATE SUCCESS IN
A REMOTE WORK ENVIRONMENT

Companies big and small across the globe are facing new challenges because of the COVID-19 outbreak and the work from home mandates. The biggest challenge is converting and creating digital aspects of your business.

 

 It can be VERY overwhelming.

 

You’ve probably asked yourself one it not all of these questions...

Should I have a podcast? When should I host a webinar? Should all our meetings be video calls? How do I host a webinar? How do I know if my employees are actually working?

 

I am here to help.

VIDEO & MARKETING SOLUTIONS 
DURING COVID-19

Don’t know what to put on your social media? Don’t know how to sell your products/services? Don’t know what to include in emails?

There is not a one size fits all answer here...other than you MUST keep in constant virtual contact with your clients and potential clients. 

Each company's needs are different during this uncertain time. 

Let’s discuss your challenges and I’ll offer custom creative marketing solutions including: video messaging, social media strategies, on-camera training, virtual event services.

SERVICES AVAILABLE

WEBINAR TRAINING

Choose the right platform for your business, school, or company

  • Step-by-step live tutorial explaining how to use the platform

  • Custom creative solutions for engaging powerpoint & keynote slides

  • Translate your in-person presentation engagement into digital engagement

  • Record webinars

  • *Option to use webinar content for podcasts and video content

VIDEO EVENTS & CONFERENCE CALLS

Choose the right platform for your business, Webex, Skype, Zoom etc.

  • Step-by-step live tutorial explaining how to use the platform

  • How to schedule video calls with each platform and integrate into your current calendar

  • Proper camera placement and lighting solutions, using what’s already at home

  • Proper audio tools, using what’s already at home

  • *Option to record calls to post for employees unable to join live

ON-CAMERA COACHING

With nearly 15 years in the television/video industry, there’s nothing and no one Rachel hasn’t interviewed or coached on-camera.

 

  • Your employees, executives and C-suite rock at their job and need some training to become the face(s) of the company and lead virtual video conference calls.

  • You are going to learn how to be the best version of yourself when on-camera.

  • This applies whether you’re on the boob tube, youtube, facebook live, ig stories or your company marketing videos!

  • You are going to learn to put on your “TV face” in 2.2 seconds!

GROUP ON-CAMERA COACHING

Finally face your fears of being on-camera and feel comfortable when delivering your TV friendly marketing story

  • Feel comfortable on-camera 

  • Create your TV friendly story 

  • Take your marketing/branding messages and transform them into conversational, relatable messages.

  • Identify your company’s story

  • Write your story within and in line with the company’s story 

  • Learn how to be interviewed 

  • See the correct ways to sit/stand on-camera

  • Show you what to DO with your hands 

  • Best practices for good body language and why it matters on video calls

  • Learn how to set up camera, lighting, and audio with tools already at home 

  • (1) Video per person will be recorded and edited for you to use on a website and in marketing materials.

ONE-ON-ONE ON CAMERA COACHING

You have everything listed in the group coaching call and my undivided attention and training.

  • If you don’t want to practice in front of others or your colleagues or have a very specific message to deliver you need help crafting, this is the way to go! 

  • 1 hour of recording time 

  • 2 rounds of video revisions 

  • 30 minute video coaching call with me during your practice week.

PODCAST

  • Identify the purpose of the podcast

  • Decide on the content

  • Select a name 

  • Write opening introduction that plays before each episode

  • Option to include royalty free music 

  • Create podcast image logo

  • Write podcast description

  • Set up podcast on all distribution platforms

  • Create a content distribution calendar

  • Social media marketing strategy  

  • Edit each podcast 

  • *Option to teach an employee to edit & distribute each podcast or have our team handle this aspect 

VIDEO CONTENT 

  • Create new video content 

  • Teach you how to use video tools already at your home ie: computer, webcams, cameras, natural light, audio.

  • How to conduct guest interviews 

  • Craft video content messages that are conversational 

  • Content can be long form or short form 

  • Edit videos to include company logo, music, and basic graphics within your style guide. 

  • 2 rounds of video edits 

  • Upload and distribute content to platforms of your choosing 

REPURPOSE CURRENT CONTENT

  • Take previously recorded webinars and edit into new short form video content.

  • Take previously recorded videos or podcasts and repurpose into short form content. 

  • Record new relevant video conference calls to repurpose into videos or podcasts

COPYWRITER

  • Write any and all text for any advertising or forms of marketing including social media 

  • Written content will increase brand awareness and encourage specific consumer action

SOCIAL MEDIA CONTENT 

  • Create a plan to navigate COVID-19 and keep customers informed

  • Choose your top 2 social platforms

  • Engage your employees to create specific and useful social content 

  • Step-by-step explanation on how to use relevant social platforms 

  • Decide on an engagement plan for social platforms

  • Learn how to set up camera, lighting, and audio with tools already at home 

  • Identify top hashtags and other best practices for social media engagement. 

HIRE A BRAND AMBASSADOR

  • Choose an on-camera talent to be the face of your company

  • Help choosing the right person to represent your company 

  • Decide on the company’s messaging and immediate goals

  • Brand Ambassadors will be the face and voice of your videos, podcasts, blog and social media content.

CONTACT RACHEL
VIA E-MAIL
SCHEDULE YOUR FREE CALL WITH RACHEL

LOS ANGELES, CALIFORNIA

© 2020 by Lady on TV